The amazing 98″ 4K full array LED X90L, powered by Cognitive processor XR delivers realistic depth and intense contrast in an impressively large screen. A local dimming structure brings scenes vividly to life. What you hear matches what you see thanks to Acoustic Multi-Audio.
- Intense contrast with full array LED display
- Cognitive processor XR
- Over a billion colors
- Synchronized - sound and picture harmony
- Acoustic Multi-Audio
- One Slate - minimalist and immersive
- Designed with eco-friendly features
Contrast intensified, depth amplified
Lose yourself in pictures full of amazing contrast and real-life depth. With a full array LED display. A local dimming structure powered by Cognitive processor XR brings scenes vividly to life. XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.
Full array LED backlight
Intensity of the LEDs can be adjusted depending on the scene. Light where light is needed, dark where darkness is needed.
Cognitive processor XR
A picture processor with cognitive intelligence that understands how humans really see the world. 100″ BRAVIA with Cognitive processor XR opens up a whole next viewing experience that immerses you even more deeply in the scene.
Extended color volume, now see every shade and hue
Over a billion colors reproduced with the subtle differences seen in the real world. Powered by Cognitive processor XR, the full array LED with XR Triluminos Pro delivers natural shades in every detail.
Synchronized - sound and picture harmony
Hear sound straight from the screen, perfectly matching the action. Cognitive processor XR turns any sound immersive with more precise sound position.
What you hear matches what you see
With Acoustic Multi-Audio, it feels as though sound is coming from the right place in the scene, precisely matching visuals, thanks to sound-positioning tweeters discreetly placed behind the screen edge. Far more immersive than conventional TVs where sound comes from beneath the screen.
One Slate - minimalist and immersive
The minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Designed in outstandingly slim aluminum, this premium design focuses your eyes on what's important - the picture.
Designed with eco-friendly features
BRAVIA combines high picture and sound quality and also cares about with initiatives that helping to reduce environmental impact, such as enabling the user to reduce using low energy consumption with the ECO Dashboard TV App, reducing overall virgin plastic use of the TV chassis by approximately 60%.
